What is Double posting?
Double Posting:
Alright, folks, let’s talk about something that’s about as welcome in the world of subscription businesses as a skunk at a garden party. We’re talking about double posting! Now, this isn’t about posting twice the amount of cat pictures on your Instagram (which, by the way, we all enjoy), but about the accidental charging of a customer twice for a single purchase or service.
Imagine this: you’re at your favorite burger joint, drooling over the thought of that juicy burger. You hand over your card, but the cashier, lost in dreams of his own burger, swipes your card twice. Boom! You’ve just been double posted, my friend. Now, instead of one, you’ve paid for two burgers. Great if you’re super hungry, not so great if you’re not.
In the subscription business, double posting is as popular as a pineapple on a pizza. It’s a scenario where a customer’s account is charged twice for the same subscription. This can result in a customer feeling as cheated as if they’ve been handed a raisin cookie when they thought it was chocolate chip. It’s a blunder that can cause a business to lose trust faster than a cat loses interest in a new toy.
So, how does this double posting happen? Well, it’s like when you tell a joke twice because you forgot you’ve already told it. Except it’s not funny. At all. It can be due to a glitch in the system, an error in data entry, or simply because someone had a ‘brain freeze’ moment. Whatever the reason, it can lead to customers feeling as if they’ve been taken for a ride, and not the fun roller-coaster kind.
Now, despite being as welcome as a fart in a spacesuit, double posting can be fixed. It’s not like trying to unscramble an egg or un-toast a toast. Businesses can refund the extra charge, apologize, and maybe even throw in a freebie to sweeten the deal. Customers, on the other hand, can keep an eye on their bank statements as vigilantly as a dog watches a squirrel.
So, there you have it. Double posting – it’s not about posting twice on social media, it’s not about buying two burgers when you only want one, it’s about being doubly charged for a single subscription. It’s a no-no in the subscription business, a mistake that can turn customers sour faster than milk in the sun. But, just like that embarrassing dance move you pulled at the last party, it can be rectified with an apology and a promise to do better next time.
And remember, when it comes to subscriptions, it’s always better to be charged too little, than too much. Unless, of course, you’re the one doing the charging!
