What is Onboarding?
“Onboarding”, or as I like to call it, “getting cozy with a new subscription”, is a term that’s as buoyant as a life raft and as welcoming as a Hawaiian luau. It’s used by businesses that offer subscriptions, which are pretty much like magazine deliveries but for everything from streaming services to monthly supply of dog food.
Now, imagine you’re a new kid in town, stepping into a fancy club. You’re excited, but also a bit lost. What you need is a friendly guide to show you around, tell you where the bar is, introduce you to the cool crowd, and reassure you that yes, they do play ABBA on request! That, my friend, is what “onboarding” is all about. It’s about making new subscribers feel at home, ensuring they know how to use the service, and, most importantly, convincing them to stick around.
Onboarding usually kicks off with a hearty welcome, often in the form of an email that says, “Hey there, glad you joined our club! Here’s what you need to know.” But it’s not just about a one-time introductory email, it’s like a series of friendly high-fives, guiding you through the subscription journey.
There are a few key elements to a killer onboarding process. First up, simplicity. No one wants to feel like they’re solving a Rubik’s cube when they’re trying to figure out a new service. The process should be as easy as pie, or even better, a piece of cake.
Second, communication. Good onboarding is like a chatty hairdresser, it keeps the conversation flowing, providing useful tips and tricks, and making sure you’re happy with your new ‘do (or, in this case, subscription).
Third, personalization. Everyone likes to feel special, right? A good onboarding process is like your favorite barista, remembering how you like your coffee and asking about your day.
Finally, there’s feedback. This is the “how’m I doing?” part of the process. Businesses use this to fine-tune their onboarding, making sure it’s hitting the right notes and not veering into “annoying tour guide” territory.
So, to wrap it up, onboarding is like the best party host ever, making sure you’re having a good time, giving you the lowdown, and checking in to see how you’re doing. It’s a crucial part of the subscription process, making sure you’re not just another face in the crowd, but a valued part of the club. And hey, who doesn’t love a good welcome party? So, here’s to onboarding, the unsung hero of the subscription world!
