The integration of a subscription management system like Alunta with a statistics and analytics software like ChartMogul can be a game-changer for companies operating on subscription models. By pairing Alunta’s subscription management capabilities with ChartMogul’s advanced data analytics tools, companies can gain deeper insights into their business, improve decision-making, and optimize strategies for growth. Here are some of the key benefits that come from using these two systems together.
Overview of key performance indicators (KPIs)
Alunta already offers a robust platform for managing subscription-based products and services. But with the integration of ChartMogul, businesses can pull detailed reports and gain deeper insight into key performance indicators (KPIs). ChartMogul specializes in visualizing data related to subscription businesses and provides valuable insights into metrics such as Monthly Recurring Revenue (MRR), churn rate, Customer Lifetime Value (CLV), and other subscription-based metrics. Interested in these kind of stuff but unsure how to get started? Read more about getting started with tracking the right KPIs here. When Alunta is connected to ChartMogul, all subscription data is automatically synchronized, allowing the business to have up-to-date and accurate analytics. This means that management has access to KPIs in real time, and they can quickly identify trends, track growth curves, and respond proactively if numbers deviate from expectations. This level of data-driven insight can be crucial to making informed decisions and ensuring the long-term success of the business.
Churn analysis and reduction
One of the biggest challenges for subscription companies is managing churn – that is, customers who cancel their subscriptions. By integrating Alunta with ChartMogul, companies can easily analyze their churn data and discover patterns that can help them reduce customer churn. ChartMogul offers advanced churn analysis tools that, combined with Alunta’s subscription data, provide insights into which customer groups are most likely to cancel their subscriptions and what the reasons might be. With these insights, companies can develop targeted strategies to retain customers. For example, they can adjust pricing, offer better service, or create incentives to keep customers longer. This is possible because the integration between Alunta and ChartMogul creates a bridge between subscription data and analytics that could previously have been difficult to access without manual processing. Data could reveal how important loyal customers are for ay subscription business. Here’s our take on customer churn and how to mitigate it.
Segmentation and targeted marketing
With ChartMogul, companies can segment their subscription base into different customer groups based on factors such as MRR, CLV, or behavioral patterns. Alunta provides the basic subscription management data, which ChartMogul then analyzes and presents in segmented reports. This segmentation is extremely valuable as it allows for targeted marketing and more personalized communication with different customer groups. By knowing which customers have higher CLV, or which customers are at higher risk of churn, marketing teams and sales departments can use resources more efficiently. Companies can also develop differentiated strategies to improve engagement and satisfaction in each group. This combination of Alunta’s subscription management and ChartMogul’s analytics tools makes it easy to manage the customer lifecycle from onboarding to retention.
Accurate growth forecasts
Another major benefit of integrating Alunta with ChartMogul is the ability to make accurate growth forecasts. ChartMogul can use Alunta subscription data to predict future revenue based on historical trends and customer behavior. This allows companies to better plan their resources, set realistic goals, and develop long-term strategies for growth. Having a clear picture of how MRR is evolving and what factors are affecting growth makes it easier to predict revenue and costs. Companies can identify and focus on areas that require improvement, while also understanding which investments will yield the best return. ChartMogul was one part of our own journey to dedicated automation. Read the story about it here.
Data integration without manual processes
One of the practical benefits of integrating Alunta and ChartMogul is that it eliminates the need for manual data integration. Instead of exporting and importing data between systems, information is automatically synchronized in real time. This saves time and minimizes the risk of errors, ensuring that all reports and analyses are always based on the latest data. This automation allows employees to focus on more value-added tasks rather than time-consuming manual data management. For a subscription business where accuracy and efficiency are crucial, this type of integration is a major advantage.
Conclusion: Use a ChartMogul integration
By integrating Alunta with ChartMogul, businesses gain a powerful combination of subscription management and advanced data analytics. This integration creates a seamless flow of data that provides deep insights into business performance, helps reduce churn, improves targeted marketing, and enables accurate growth forecasts. Together, Alunta and ChartMogul make it easier for subscription-based businesses to make informed decisions, drive growth, and retain their customers.
