Frequently Asked Questions

Alunta is a Danish subscription management platform. With Alunta you can create and manage subscriptions, send invoices automatically, collect payments and post to your accounting software — all from one system.

Alunta is designed for all businesses that sell subscriptions or recurring services — regardless of industry. This includes SaaS companies, service businesses, associations, media companies, box subscriptions or any other business with recurring payments.

Yes. Alunta is developed in Denmark, based in Copenhagen, and runs on servers within the EU. The system is built with the needs of Danish and Nordic businesses in mind — including integration with Danish accounting software, MobilePay and Betalingsservice.

Alunta has five plans:

• Free — DKK 0/mo (up to 10 customers and DKK 10,000 in MRR)
• Starter — DKK 199/mo excl. VAT (up to 25 customers)
• Growth — DKK 499/mo excl. VAT (up to 100 customers)
• Scale — DKK 1,499/mo excl. VAT (up to 500 customers)
• Pro — DKK 2,999/mo excl. VAT (unlimited customers)

All plans include access to all integrations, and there is no commitment.

Yes. You can create a free account and use Alunta at no cost with up to 10 customers. No credit card is required to get started, and you can upgrade at any time.

No. All Alunta plans come without commitment. You can upgrade, downgrade or cancel at any time. There are no setup fees or hidden costs.

Yes. Alunta offers a price match guarantee. If you find a comparable subscription system at a lower price, we will match it. Contact us at contact@alunta.com to learn more.

Alunta is developed by Alunta.com ApS (CVR: 33643284), based in Copenhagen, Denmark. The company is focused on making subscription management easier for businesses.

You can reach us at contact@alunta.com. We typically respond within one business day.

Yes. Alunta's Pro plan supports unlimited customers and unlimited MRR. If you need a custom solution, contact us at hello@alunta.com.

Yes. Alunta can be used for all types of subscriptions — including box subscriptions and physical products delivered on a recurring basis. You control prices, intervals and billing dates yourself.

Yes. Alunta automates the entire invoicing process. Instead of creating invoices manually each month, you set it up once and Alunta sends invoices, collects payments and posts to your accounting software automatically.

You create a subscription by defining a plan with a name, price and billing interval. Then you can add customers manually or let them sign up themselves via the customer portal.

Yes. Through Alunta's customer portal, your customers can choose a plan, sign up and enter their payment method. Everything happens automatically without you having to do anything.

Yes. You can bill monthly, quarterly, semi-annually, annually or with a fully custom interval. You decide when and how often your customers are billed.

Yes. Customers can switch plans via the customer portal, and the price adjusts automatically. You can also change a customer's plan manually from Alunta's dashboard.

You can offer free trial periods on your subscriptions. The customer signs up and billing only starts when the trial period expires. You decide the length yourself.

Yes. You can create as many plans as you need — with different prices, intervals and features. This makes it easy to offer Basic, Premium and Enterprise plans.

Yes. You can create discounts for specific customers or plans. These can be fixed amounts or percentage-based, and you control the duration yourself.

When a customer cancels, you can choose whether the subscription stops immediately or runs until the end of the current period. Alunta automatically stops future billing.

Yes. Alunta supports multiple currencies, so you can bill international customers in their preferred currency.

Yes. You can create subscriptions with a future start date, so billing only begins at the chosen time.

Yes. You can pause a subscription so the customer is not billed for a period. When the pause is lifted, the subscription resumes automatically.

Yes. In addition to recurring subscriptions, you can also send one-time invoices to your customers directly from Alunta.

Yes. Alunta's dashboard gives you an overview of key metrics such as MRR (Monthly Recurring Revenue), number of active customers, churn and growth — so you always know how your business is developing.

Yes. You can add extra items to a subscription — such as add-on services, extra licenses or one-time fees that are billed together with the recurring subscription.

Alunta supports:

• Credit/debit cards — Visa, Mastercard and more via Stripe, OnPay or QuickPay
• MobilePay — Your customers can pay with MobilePay
• Betalingsservice — Automatic bank transfers (popular in Denmark)

The customer can choose their preferred payment method.

Yes. Alunta has full MobilePay integration. Your customers can register MobilePay as their payment method and pay their subscriptions automatically via MobilePay.

Betalingsservice is a Danish system for automatic bank transfers where the customer authorizes amounts to be drawn directly from their bank account. Alunta supports Betalingsservice, so your customers can choose this popular payment method.

Yes. Once a subscription is set up, Alunta automatically sends invoices to your customers based on the chosen billing interval. You don't need to do anything manually.

Yes. Alunta automatically sends payment reminders (dunning) to customers who haven't paid on time. You can configure the number of reminders and time intervals.

If a payment fails (e.g. expired card), Alunta automatically retries. The customer is notified to update their payment method, and you can see the status in your dashboard. The entire process is automated.

Yes. You can add your company logo and business details to invoices, so they match your company's identity.

Yes. Alunta has direct integration with Stripe, so you can accept card payments via Stripe. Additionally, Alunta also supports OnPay and QuickPay as alternatives.

Stripe is a payment gateway — it handles the actual money transfer. Alunta is a subscription management system that uses gateways like Stripe to collect payments. Alunta adds automatic invoicing, accounting, customer portal, payment reminders and much more on top of the payment gateway.

Yes. Through Alunta's customer portal, your customers can log in and update their payment card or switch payment method — without you having to do anything.

Yes. OnPay is fully integrated with Alunta. OnPay is a popular Danish payment gateway, and with Alunta you can accept card payments, MobilePay and other payment methods via OnPay.

Yes. QuickPay is integrated with Alunta, so you can use QuickPay as your payment gateway to accept card payments.

Yes. If you need to credit a customer, you can create a credit note directly in Alunta. The credit note is automatically posted to your accounting software.

Yes. Alunta calculates VAT automatically based on your settings. You can set VAT rates per product or plan, and VAT is displayed correctly on invoices.

Alunta integrates directly with the most popular Danish accounting software:

• e-conomic
• Dinero
• Billy
• Microsoft Business Central

All integrations are included in all Alunta plans.

Yes. Alunta automatically posts invoices, payments and credit notes directly to e-conomic. You no longer need to manually post your subscriptions — everything syncs automatically.

You connect Alunta with Dinero through a simple setup process in Alunta's dashboard. After that, Alunta automatically posts all invoices and payments to Dinero.

Yes. Alunta has direct integration with Billy, so your invoices and payments are automatically posted to Billy without extra work.

Yes. Alunta supports Microsoft Business Central (formerly Dynamics NAV), so you can post subscription invoices and payments directly to Business Central.

No. All integrations are included in all Alunta plans — including the free plan. You don't pay extra to connect your accounting software, payment gateways or other integrations.

Yes. Alunta has a Zapier integration that lets you connect Alunta with thousands of other apps and automate workflows. For example, you can automatically add new customers to your CRM, send welcome emails via Mailchimp or update a Google Sheet.

Yes. Alunta has an advanced REST API with webhooks, so you can build custom integrations. The API provides access to customers, subscriptions, invoices and payments.

Yes. Alunta integrates with Slack, so you can receive notifications directly in a Slack channel — for example when a new customer signs up, a payment is processed or a payment fails.

Yes. Just like Slack, you can receive Alunta notifications in Discord — perfect for teams that use Discord as their communication platform.

Yes, via Zapier or Alunta's API. With Zapier you can connect Alunta with popular CRM systems like HubSpot, Pipedrive and Salesforce without writing code. For deeper integrations, you can use the API.

Webhooks are automatic messages that Alunta sends to your system when something happens — for example when a customer is created, a payment is processed or a subscription is cancelled. This allows you to react in real-time without polling Alunta's API.

Both. Alunta posts both invoices and the associated payments automatically to your accounting software. This means the entire flow from invoicing to accounting is fully automated.

Yes. You can use Alunta solely for subscription management and invoicing without connecting accounting software. However, we recommend activating an accounting integration to save time on bookkeeping.

The customer portal is a self-service page where your customers can sign up for subscriptions, change plans, update payment details and view their invoices. You get a link you can share with your customers.

Yes. Your customers can choose a plan, sign up and enter their payment method via the customer portal. Alunta automatically creates the customer and starts the subscription.

Yes. Through the customer portal, your customers have access to a complete overview of their invoices and payment history.

Yes. Customers can switch between your plans directly in the customer portal. The price adjusts automatically based on the new plan.

Yes. Customers can log in to the customer portal and change their payment card, register MobilePay or choose a different payment method — without you having to do anything.

Yes. At sign-up, the customer can choose whether to pay by card, MobilePay or Betalingsservice.

Yes. The customer portal effectively works as a checkout — you link to it from your website, and customers can sign up and pay immediately. It's an easy way to sell subscriptions online.

Yes. You can add your own logo to the customer portal, so it matches your company's identity.

Customers access the portal via a secure login. You can decide how access works based on your needs.

You decide whether customers should be able to cancel via the portal. This can be configured according to your preferences.

Alunta is a popular alternative to Stripe Billing — especially for Nordic businesses. With prices from DKK 0/mo (free plan) and no per-transaction fees from Alunta's side, it is typically significantly cheaper than Stripe Billing. Additionally, Alunta supports MobilePay, Betalingsservice and direct posting to Danish accounting software — features Stripe Billing does not offer.

Stripe Billing is part of Stripe and often requires a developer to set up. Alunta is a standalone system you can use without technical knowledge. The key differences:

• No developer required — Alunta is set up via a user-friendly dashboard
• Danish integrations — Alunta posts to e-conomic, Dinero and Billy
• MobilePay and Betalingsservice — Alunta supports Danish payment methods
• Customer portal — Alunta includes a self-service portal for your customers

Alunta is a strong alternative to Chargebee, especially if you're a Nordic business. Chargebee is built for the global market and lacks direct integration with Danish accounting software like e-conomic and Dinero. Alunta is built for the Nordic market with full support for MobilePay, Betalingsservice and automatic accounting.

Recurly is an enterprise-focused subscription platform primarily aimed at large international companies. Alunta is designed for small and medium-sized businesses with a focus on the Nordic market. Alunta is typically cheaper, easier to set up, and offers integrations with Danish accounting software that Recurly doesn't have.

For Danish businesses, Alunta is an obvious choice because it's built with the Danish market in mind. Alunta offers:

• Integration with e-conomic, Dinero and Billy
• MobilePay and Betalingsservice as payment methods
• Danish support and documentation
• Prices in DKK and EU-based servers

Where international solutions like Stripe Billing or Chargebee require adaptation for Danish conditions, Alunta works out-of-the-box.

Alunta is an alternative to Billwerk+ (formerly Reepay). Both systems handle subscriptions, but Alunta differentiates itself by including automatic posting to Danish accounting software and a customer portal for self-service — and is typically cheaper with plans from DKK 0/mo.

Zuora is an enterprise platform with enterprise pricing. For small and medium-sized businesses, Alunta is a significantly cheaper alternative with plans from DKK 0/mo. Alunta offers the key features — subscription management, automatic invoicing, payment collection and accounting — without Zuora's complexity and price.

No. Unlike many subscription systems (such as Stripe Billing), Alunta requires no developer. You can set up everything yourself via a user-friendly dashboard — from plans and prices to integrations and payment methods.

Yes. Alunta offers free migration, so you can move from your current system to Alunta. We help import your existing customers and subscriptions, making the transition painless.

If you currently manage subscriptions in Excel or Google Sheets, Alunta is an obvious next step. Alunta automates everything you do manually — invoicing, payment collection, accounting and customer management. With the free plan you can get started at no cost.

An invoicing system (like Dinero or Billy) is primarily designed to create invoices. Alunta is a subscription system that automatically creates invoices, collects payments, sends reminders and posts to accounting — all repeated automatically for each billing interval. Alunta even integrates with your existing invoicing system.

Typically yes. Stripe Billing requires separate accounting, which either takes accountant time or an additional software layer. Alunta includes automatic posting to e-conomic, Dinero or Billy — so you save both accountant time and extra software costs.

Yes. Alunta uses Stripe (or OnPay/QuickPay) as a payment gateway. You keep your Stripe account for receiving payments, while Alunta handles subscription management, invoicing and accounting on top of Stripe.

Alunta makes it easy to collect recurring payments in Denmark. You create your plans, add customers (or let them sign up themselves), and Alunta handles the rest — invoicing, collection via card/MobilePay/Betalingsservice, reminders and accounting. All automatic.

Alunta's servers are located within the EU. We use professional hosting with a focus on security, uptime and performance.

Yes. Alunta complies with GDPR and Danish data protection legislation. We only store data that is necessary to deliver the service and process it in accordance with applicable regulations.

Yes. As a data processor, Alunta provides a data processing agreement (DPA) that covers the processing of personal data in connection with your use of Alunta.

Alunta does not store card details directly. All payment data is handled by PCI-certified payment gateways (Stripe, OnPay or QuickPay) that meet the strictest security standards for card payments.

Yes. You can export your customers, subscriptions and invoices from Alunta. You always own your own data.

Alunta strives for the highest possible uptime and uses professional infrastructure with monitoring and redundancy. Contact us for specific SLA terms for the Pro plan.

You can find Alunta's general terms and data processing agreement via the link at the bottom of our website or directly on our terms page.

Yes. Alunta takes regular backups of all data to ensure nothing is lost. Backups are stored securely within the EU.

Yes. You can manage access rights for different users in your organisation, so only the right people have access to sensitive data and features.

Yes. All communication with Alunta is via HTTPS/TLS encryption. Payment data is handled by PCI-certified partners with encryption of card details.

Most businesses are up and running within an hour. You create an account, define your plans, connect your payment gateway and optionally your accounting software — and you're ready to receive payments.

No. Alunta is designed to be used by anyone — regardless of technical background. Everything is set up via a user-friendly dashboard without the need for code or a developer.

Yes. You can import existing customers and subscriptions to Alunta. Alunta offers free migration, so we help you transition from your current system.

Yes. Alunta offers free migration from other subscription systems. Contact us and we'll help import your customers, plans and subscription data.

You just need to create an Alunta account (free). Then:

1. Create your subscription plans (prices and intervals)
2. Connect a payment gateway (Stripe, OnPay or QuickPay)
3. Optionally connect your accounting software
4. Add customers or share your customer portal link

That's all it takes.

Yes. Alunta offers support via email, and we're happy to help with setup and onboarding. Write to us at contact@alunta.com.

Yes. You can connect your payment gateway in test mode and simulate payments before going live. When you're ready, you switch to production mode.

Yes. Alunta's dashboard is responsive and can be used from a browser on your phone or tablet. You can manage customers, view payments and follow your overview from any device.

Start by creating your subscription plans — this is the foundation of everything in Alunta. Then connect a payment gateway (e.g. Stripe), and you're ready to add your first customers.

Yes. You can link to Alunta's customer portal from your website. Your customers click the link, sign up and pay — all via Alunta. No changes are needed on your existing website.

Yes. You can add multiple users to your Alunta account, so your team can collaborate on customer management and subscription handling.

You can find guides on Alunta's website and in our support section. You are also always welcome to write to us for personal help.