Multiple companies are already running Alunta
What is a subscription management system, and why do you need one?
A subscription management system is the layer that decides what your subscription business actually charges, who pays, how much, and when. And more importantly: what happens when customers change their plan, pause, or churn. Most teams start with “something that works”: a payment provider, a spreadsheet, and a few manual workflows. That’s fine early on. But recurring billing gets messy fast. Alunta is built to be the engine behind your recurring billing so you don’t have to build (and maintain) your own billing system.
- Invoice creation and delivery
- Payments and credits
- Accounting sync
How Alunta works as your subscription management system
We’ve kept it simple. Not simplified but simple.
Define price and billing interval. From there you can change pricing, pause subscriptions, or cancel them without hacks or manual clean-up.
Two options: One, use Alunta’s self-serve checkout (hosted, brandable), or two, build your own signup flow with Alunta’s API
When a renewal hits, Alunta generates the invoice, handles the payment flow, and keeps everything consistent so you’re not babysitting billing.
Read more about recurring billingConnect your accounting workflow so invoices and payments don’t live in a separate universe. Clean data, less manual work, fewer “what happened here?” moments.
Read more about accounting syncWho is this for?
Alunta is built for subscription businesses that:
Treat MRR as the core metric
Need subscription changes to be easy (not risky)
Want recurring billing that doesn’t break when reality happens
Care about clean credits and revenue reporting
Want a cheaper, simpler alternative to complex billing stacks
Want to own their checkout experience (API or self-serve)
Why not just use Stripe Billing?
Stripe is great. We use Stripe in other products too, and it can be part of your setup.
But Stripe Billing can be expensive as you scale, rigid when subscriptions change frequently, and surprisingly complex once you go beyond “simple monthly plans." We built Alunta because we were tired of rebuilding billing logic, and tired of paying heavily for basic flexibility. Alunta is a dedicated subscription management system built for recurring billing, with flexibility that feels sane.
What actually matters in a subscription management system
As a subscription business, “charging a card” is the easy part. The hard part is managing the relationship over time.
Flexible subscription changes
Change pricing on active subscriptions. Pause temporarily. Switch billing intervals. Plan changes ahead of time without rebuilding invoices manually.
Credits that don’t destroy your reporting
Credits are necessary. But they shouldn’t quietly distort future recurring revenue. Alunta keeps credits tied to the right invoice/period unless you choose otherwise.
Reliable renewals
Renewal timing needs to be predictable. The system should know exactly when to invoice and what the customer should be charged. Every time.
Checkout control (self-serve or API)
Start with a hosted signup page, or build a fully custom checkout. Either way, the subscription lifecycle stays consistent.
Frequently asked questions about recurring billing
Here we've collected the most frequent questions that we've heard.
Can I change pricing on active subscriptions?
Yes. You can change pricing permanently or temporarily, and you can schedule a change to take effect later. The important part is that changes affect future renewals. Your history stays intact. That’s what keeps your reporting and customer communication clean.
Do you support upgrades, downgrades, and pauses?
Yes. Real customers don’t behave like perfect billing examples. Alunta is built for the day-to-day reality: plan changes, pauses during onboarding, or temporary discounts that shouldn’t become permanent chaos.
Can I build my own checkout?
Yes. You can use Alunta’s hosted self-serve checkout, or integrate via API and design your own signup flow. Alunta still runs the subscription lifecycle in the background: creation, renewals, changes, pauses, cancellations.
How do credits work without breaking recurring revenue?
Credits can get dangerous when they accidentally alter future billing logic. In Alunta, credits are tied to the specific invoice and period. They don’t automatically change future subscription billing unless you actively decide they should. That keeps your recurring revenue picture honest.
Is this only for “simple subscriptions”?
No. If your subscription business needs subscription changes, proper renewals, clear invoicing, and a predictable lifecycle then this is exactly the territory Alunta is built for. Start simple, and scale into more advanced flows without rebuilding the core engine.
Ready to get recurring billing under control?
A subscription management system shouldn’t be the thing you spend most of your week on. It should just work. Create your first subscription plan and feel what it’s like to run recurring billing with an engine built for subscription companies.
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