Subscription management system with the flexibility you’re missing

A subscription management system for recurring billing

Create subscriptions. Let customers sign up online. Run recurring billing automatically; invoice, collect payment, and keep your books in sync. Alunta is built by SaaS founders who got tired of billing tools that are expensive, rigid, or turn simple changes into a project.

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Alunta is free to try. No credit card required.

Multiple companies are already running Alunta

What is a subscription management system, and why do you need one?

A subscription management system is the layer that decides what your subscription business actually charges, who pays, how much, and when. And more importantly: what happens when customers change their plan, pause, or churn. Most teams start with “something that works”: a payment provider, a spreadsheet, and a few manual workflows. That’s fine early on. But recurring billing gets messy fast. Alunta is built to be the engine behind your recurring billing so you don’t have to build (and maintain) your own billing system.

Alunta keeps track of:

Invoice creation and delivery
Payments and credits
Accounting sync

How Alunta works as your subscription management system

We’ve kept it simple. Not simplified but simple.

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Create your subscription plan

Define price and billing interval. From there you can change pricing, pause subscriptions, or cancel them without hacks or manual clean-up.

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Recurring billing runs automatically

When a renewal hits, Alunta generates the invoice, handles the payment flow, and keeps everything consistent so you’re not babysitting billing.

How Obsidian uses Alunta inside their checkout

Obsidian didn’t want to send customers to a generic billing page—or handle invoices manually after the sale. They wanted to own the entire purchase experience. So they implemented Alunta directly in their website checkout. When a customer buys a service on Obsidian’s site, the subscription is created automatically in Alunta with the right price, interval, and renewal date. From that point, Alunta runs the recurring billing behind the scenes—invoice, payment, and accounting sync. If you’re building SaaS and you want control over your checkout without building a billing engine from scratch, this is the model to copy.

Who is this for?

Alunta is built for subscription businesses that:

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Treat MRR as the core metric

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Need subscription changes to be easy (not risky)

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Want recurring billing that doesn’t break when reality happens

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Care about clean credits and revenue reporting

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Want a cheaper, simpler alternative to complex billing stacks

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Want to own their checkout experience (API or self-serve)

Why not just use Stripe Billing?

Stripe is great. We use Stripe in other products too, and it can be part of your setup.

But Stripe Billing can be expensive as you scale, rigid when subscriptions change frequently, and surprisingly complex once you go beyond “simple monthly plans." We built Alunta because we were tired of rebuilding billing logic, and tired of paying heavily for basic flexibility. Alunta is a dedicated subscription management system built for recurring billing, with flexibility that feels sane.

What actually matters in a subscription management system

As a subscription business, “charging a card” is the easy part. The hard part is managing the relationship over time.

Frequently asked questions about recurring billing

Here we've collected the most frequent questions that we've heard.

Yes. You can change pricing permanently or temporarily, and you can schedule a change to take effect later. The important part is that changes affect future renewals. Your history stays intact. That’s what keeps your reporting and customer communication clean.

Yes. Real customers don’t behave like perfect billing examples. Alunta is built for the day-to-day reality: plan changes, pauses during onboarding, or temporary discounts that shouldn’t become permanent chaos.

Yes. You can use Alunta’s hosted self-serve checkout, or integrate via API and design your own signup flow. Alunta still runs the subscription lifecycle in the background: creation, renewals, changes, pauses, cancellations.

Credits can get dangerous when they accidentally alter future billing logic. In Alunta, credits are tied to the specific invoice and period. They don’t automatically change future subscription billing unless you actively decide they should. That keeps your recurring revenue picture honest.

No. If your subscription business needs subscription changes, proper renewals, clear invoicing, and a predictable lifecycle then this is exactly the territory Alunta is built for. Start simple, and scale into more advanced flows without rebuilding the core engine.

Ready to get recurring billing under control?

A subscription management system shouldn’t be the thing you spend most of your week on. It should just work. Create your first subscription plan and feel what it’s like to run recurring billing with an engine built for subscription companies.

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