Alunta Analytics

Know what is changing. Decide what comes next.

Where is growth coming from? What are you losing, and what is the next useful question? Alunta Analytics brings together key subscription figures, so you can follow the trend without preparing a spreadsheet for the meeting first.

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An example
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A month in motion

An illustrative look at normalised subscription value

MRR from new agreements
+DKK 4,000
MRR lost to cancellations
−DKK 1,000
Net change in this example+DKK 3,000

Excluding VAT and with no other changes during the month. Normalised MRR is a subscription metric, not cash received or revenue posted in the accounts.

See what is changing. Understand why.

Use recurring subscription value, new agreements and cancellations to understand how your business is changing. Alunta already holds the subscriptions. Analytics brings their trends into view, giving your team a clearer basis for deciding what to do next.

See the direction

Track MRR, ARR and the trend in active subscriptions.

Understand the movement

See new subscription value and value lost to cancellations in context.

Ask the next question

Use the overview to investigate the customers and agreements behind the trend.

From agreement to action

A better starting point for the Monday meeting.

You want to understand how the business is changing. Start with the agreements instead of collecting new spreadsheets from the whole team.

  1. Open the overview.

    Find key subscription figures such as MRR, ARR and ARPU together. You get a shared starting point for discussing the trend.

  2. Look at the changes.

    Explore new agreements and lost subscription value. A net change is the start of a useful conversation about what is working.

  3. Turn insight into the next step.

    Find the customers and agreements again, then choose follow-up that makes sense. That might be a new offer, a customer conversation or a closer look at a cancellation.

Inside the product

See how the overview becomes useful.

Take a tour of Analytics and see key figures alongside the subscriptions behind them. Spend less time gathering data and more time deciding what to do next.

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Build your business around better questions.

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A shared language for the team

Use the same key figures when you discuss recurring business.

The business in context

Company Overview brings together eligible Alunta accounts registered under the same Danish CVR company number.

A team you can ask

Our support team can explain the options and help you find the right setup in Danish or English.

Useful questions

Before you choose your workflow.

Which key figures can I track?

Alunta Analytics shows MRR, ARR, ARPU and subscription trends, among other figures. You can also see new subscription value and value lost from cancelled agreements.

Is MRR the same as money received?

MRR normalises recurring subscription value to one month. Invoices, payments received and revenue posted in the accounts are different views. Use Analytics for subscription trends and payment or accounting data for those questions.

Can I view several Alunta accounts together?

Company Overview can combine eligible accounts with the same Danish company registration number (CVR). Accounts with different CVR numbers remain separate.