Oliver Lindebod

CEO & Co-founder · 10 years of experience

Oliver is co-founder and CEO of Alunta. With 10+ years in SaaS — spanning support, marketing and executive leadership — he was previously CEO of EasyPractice ApS, which sold for DKK 100M+.

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Et portræt af Oliver, som er en af ejerne af Alunta. Han er klædt i lyseblå skjorte og kigger direkte i kameraet.

Oliver is co-founder and CEO of Alunta. He holds a master’s degree from Copenhagen Business School and has spent more than 10 years working with software and SaaS.

Oliver joined EasyPractice ApS in a support role and worked his way up through marketing lead to ultimately becoming CEO. Under his leadership EasyPractice grew into one of Denmark’s most successful SaaS businesses and was eventually sold for over DKK 100M to a publicly listed Norwegian company.

Following the exit, Oliver set out to start Alunta together with his long-time business partners Bo Møller and Emil Højbjerg. At Alunta he runs finance and operations day-to-day — and is a self-proclaimed Google Sheets enthusiast. Together with Bo and Emil he is also behind Dansk Tech Stack, a public overview of Danish alternatives to American software.

Today Oliver is also CEO of Langsom.com ApS, which owns Alunta.com, Boligforeningsweb.dk, IDguard.dk and PingPuffin.com.

Areas of expertise

  • SaaS finance
  • Subscription management
  • SaaS leadership
  • Marketing
  • Customer service
  • Exit & M&A

Credentials

Copenhagen Business School (CBS)

Notable work

SaaS billing: How to manage billing effectively in your SaaS business

SaaS billing refers to the invoicing of software subscriptions—and it can quickly become complex, especially as your customer base grows and subscription plans change. Manual handling is time-consuming and risky. In this article, we look at how to manage SaaS billing efficiently to save time, reduce errors, and improve your liquidity.

How to reduce churn in your subscription business – and retain your customers

Churn is expensive, but it can be significantly reduced with the right strategy. By combining proactive communication, personalized customer service, flexible subscription options, and automated payment solutions like Alunta, you can retain more customers and build a healthy and stable subscription business.

The future of subscription businesses

The future belongs to subscription businesses. Consumers demand flexibility, personalization, and convenience—while companies seek stable revenue and customer loyalty. But how can your business unlock the full potential of the subscription model? Read on to explore upcoming trends, common challenges, and how automation can ensure success for your subscription-based business.

PC skærm med Alunta

The future of service business automation: Why it’s time to automate

Manual processes like paper-based invoicing and spreadsheet tracking still burden many service businesses – but automation is rapidly changing the game. Modern automation tools like Alunta let service businesses put invoicing and bookkeeping on autopilot – saving time, reducing errors, and ensuring nothing slips through the cracks. The result is more time to focus on customers and growth. Grab a cup of coffee and read along my view on billing automation.

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