When it comes to selling our product, it was important to us to find a solution that lets people buy it themselves through our own checkout flow. Alunta can do that, which is why we chose it.
Obsidian wanted to distribute its subscription product globally and automatically, without making the process more cumbersome.
Alunta can be used in many ways. For Obsidian, it came down to one central idea: selling its product as effectively as possible.
🌍 More ways to reach the same product
Obsidian is not tied to a single way of selling. Relationships and networks work well in Denmark. People fill out a contact form, and the purchase continues through that channel. But where could self-service work? Could Alunta help Obsidian reach international markets with a simple “Buy” button, and bring in new customers? Obsidian thought it could, so Alunta became another way to reach new customers. With Alunta, Obsidian can test how the market responds without changing its organisation.
⚡ Less friction at the moment of purchase
When a prospective customer is ready to buy, they can do it right away. For many businesses, offering a self-service sales option is an obvious opportunity. No waiting. If the customer is ready, do you really need a meeting?
Learn more about self-service🔄 No explosion in administration
Going international does not mean more manual invoices or extra systems. With Alunta, Obsidian can automate customer and subscription creation, payments and everything else that comes with a sale. Alunta makes it possible to sell subscriptions in local currencies while Obsidian sees its revenue grow in real terms.
It is about distribution and sales
Adding self-service as a way to buy is a strategic decision that lets you adapt to different types of customers.
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“A big recommendation for the team behind Alunta! Oliver and Emil in particular have really helped us get started with Alunta, and have been very flexible in developing a solution tailored to our needs!”
Self-service and local currency as a distribution engine
For Obsidian, the challenge was not taking payments. It was making the product available in a way that matched different buying behaviours. With self-service through Alunta, customers can complete a purchase on their own, without a conversation or a sales proposal. The subscription is created automatically, and payment is handled straight away. The price is shown in the relevant currency, making the experience feel local and professional, whether the customer is in Denmark, the US or Switzerland. This means Obsidian does not have to choose between relationship-based sales and transactional purchases. It can offer both in parallel and let the market show which route works best.
A purchase experience that fits the brand
Obsidian did not want a generic checkout. That is hardly surprising for an external design department. Together, we tailored the purchase experience with its logo, colours and visual elements, so payment feels like a natural part of Obsidian.
The brand carries through to payment
When a customer clicks “Pay and get started”, they stay within Obsidian’s visual world. The colours, logo and look match the rest of the website. This creates continuity and trust at the moment the customer decides whether to buy.
Less uncertainty, higher conversion
When the design fits the brand, the process feels more professional and considered. That reduces friction and can make customers less likely to drop out at the final step.
An experience that supports its positioning
Obsidian sells a premium design product, so its payment experience needs to reflect the same standard. A considered, branded checkout supports its positioning and makes the purchase part of the product experience.
The result: global distribution without added complexity
Obsidian can now sell its subscription product through relationships and self-service in all relevant markets. It has expanded its distribution model without making the organisation heavier. If you also want to add a global subscription engine to your sales model, you can do the same with Alunta.
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